MB-220 Dynamics 365 for Marketing

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Configure advanced settings

Manage marketing content, templates and integrations
Create and manage leads
Design and create marketing forms and pages
Create and manage segments
Set up and launch customer journeys
Create and manage events
Distribute and analyze surveyshttps://www.networktechnologyacademy.org/wp-content/uploads/2020/12/Course-Outline-59-2.pdf

Course Outline

1 - CONFIGURE DYNAMICS 365 MARKETING

Configure organization and management settings
Configure marketing settings
Configure events settings

2 - MANAGE SEGMENTS AND LISTS

Create and manage segments
Create and manage subscription centers and lists

3 - MANAGE MARKETING FORMS AND PAGES

Manage forms
Manage marketing pages

4 - MANAGE LEADS, ACCOUNTS, AND CONTACTS

Create and manage leads
Manage accounts and contacts

5 - MANAGE MARKETING EMAILS AND CUSTOMER JOURNEYS

Create marketing emails
Create customer journeys

6 - MANAGE EVENTS

Create an on-site event
Create a webinar event
Promote and manage events

7 - CREATE SURVEYS WITH DYNAMICS 365 CUSTOMER VOICE

Create a survey project
Create surveys with Dynamics 365 Customer Voice
Send Dynamics 365 Customer Voice surveys

8 - ANALYZE INSIGHTS IN DYNAMICS 365 MARKETING

Evaluate marketing initiatives with analytics

Actual course outline may vary depending on offering center. Contact your sales representative for more information.

This course is SATV-Eligible.

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Course Length: 4 Days

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